MoveOn.org expanded its effort Monday to pressure Gov. Bobby Jindal into expanding the state Medicaid program, launching a television ad spot in the Baton Rouge market.
The group plays off the controversy it launched last week when it incorporated Louisiana’s tourism slogan “Pick Your Passion” as it criticized Jindal for refusing to expand Medicaid.
MoveOn rejected a “cease and desist” letter from Lt. Gov. Jay Dardenne who said it constituted a violation of the state’s trade service mark. Dardenne said it detracted for tourism marketing and created confusion “that we are the ones calling on the governor to take that action.”
The first thing viewers will see in the ad spot is the billboard which states: The ad states: “Louisiana! Pick your passion! But hope you don’t love your health. Gov. Jindal is denying Medicaid to 242,000 people.”
“Why are Louisiana Republicans trying to take down this billboard?” the TV ad opens.
“Maybe they don’t want you to know ” that Gov. Bobby Jindal’s rejection of Medicaid expansion is costing the state $1.65 billion in federal funds and denyng 242,000 Louisana residents health care, the ad continues.
“We are proud about our music, our food, our history but it’s hard to be proud when you are denying our people health care they have already paid for. Call Gov. Jindal. Tell him to stop saying no to Medicaid.”
The five-figure media buy is being funded by MoveOn members, according to a news release from the group. MoveOn describes itself as “a community of more than 8 million Americans from all walks of life who are using innovative technology to lead, participate in, and win campaigns for progressive change.”
According to a MoveOn news release members of the group were calling and stopping by Jindal’s office Monday to deliver the message: “My passion is health care for the 242,000 Louisianans to whom you are deny coverage.”
MoveOn.org Civic Action executive director Anna Galland said Dardenne tried to “silence MoveOn members with a baseless legal threat.”
There was no immediate response from Dardenne.